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Thursday, January 7, 2010

Aliens to Eat "Fatties"

Cadbury Gym's holiday advertising campaign has some people upset. The Bristol, England-based gym unveiled posters showing "little, green men" with accompanying text reading, "Advance health warning! When the aliens come, they will eat the fatties first."

The Cadbury Gym is one of the largest, independent fitness centers in the UK. It is attached to the 72-bedroom Cadbury House Hotel, a part of the Hilton-Doubletree chain, but is under different management. It won the European Club of the Year award in 2007. But the advertising campaign has drawn fire from the community and experts.

The manager defends the whole thing as "tongue-in-cheek," and says the purpose of the campaign was to draw-in new members who may have put-on weight over the holidays.

© C Harris Lynn, 2010

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