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Monday, January 12, 2015

Discovery Diversifying, Going Back to Hard Science

The new head of Discovery claims it is "more narrowly niche that it needs to be" and seeks to add more female and younger male viewers. Rich Ross also said he will be shopping for more scripted shows and documentaries.

"I don’t believe you’ll be seeing a person being eaten by a snake during my time," Ross said.
The channel took a lot of heat following a highly-publicized marketing stunt promoting a show in which a man was said to be eaten alive by an anaconda. Discovery has been criticized quite often in the past several years due to the sensationalistic nature of its programming. It has definitely strayed from its original platform.

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